Stila Cosmetics has captured the hearts of makeup enthusiasts around the world with its innovative products and timeless beauty solutions. But who is the creative mind behind this iconic brand? In this article, we’ll embark on a journey to discover the founder of Stila Cosmetics, explore the brand’s history, and shed light on the vision that transformed it into a beauty industry powerhouse.

The Genesis of Stila

Unveiling the Genius Behind Stila Cosmetics

A Beauty Revolution

  1. A New Era: Stila Cosmetics was founded in 1994 during a transformative period in the makeup industry. It emerged as a fresh and innovative brand, breaking away from traditional beauty norms.
  2. The Visionary: The founder of Stila Cosmetics is none other than makeup artist Jeanine Lobell. Her vision was to create a brand that celebrated individuality and encouraged self-expression.

Jeanine Lobell: The Creative Genius

Unveiling the Genius Behind Stila Cosmetics

An Artist Turned Entrepreneur

  1. From Brushes to Business: Jeanine Lobell began her career as a makeup artist, working with renowned photographers and celebrities. Her passion for artistry eventually led her to create her makeup line.
  2. Innovative Approach: Jeanine’s approach to makeup was characterized by simplicity, highlighting natural beauty, and allowing women to enhance their features rather than mask them.

The Stila Philosophy

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Celebrating Authenticity

  1. “Every Woman Is Beautiful”: This mantra encapsulates the essence of Stila Cosmetics. The brand celebrates diversity and believes that makeup should empower, not transform.
  2. Iconic Products: Stila is known for its iconic products like the Stay All Day Waterproof Liquid Eyeliner and the Convertible Color Cream Blush. These products reflect Jeanine’s commitment to quality and innovation.

Stila’s Impact on the Beauty Industry

Unveiling the Genius Behind Stila Cosmetics

Redefining Beauty Standards

  1. Natural Glam: Stila’s approach to makeup contributed to the shift in beauty standards. The brand’s emphasis on enhancing natural features inspired a new era of makeup.
  2. Inclusivity: Stila Cosmetics has been praised for its diverse shade ranges, catering to a wide spectrum of skin tones. This inclusivity is a testament to Jeanine Lobell’s vision.

The Legacy Continues

Unveiling the Genius Behind Stila Cosmetics

Stila Today

  1. Under New Management: While Jeanine Lobell laid the foundation, Stila Cosmetics is now owned by E.L.F. Beauty. The brand continues to uphold its core values and innovative spirit.
  2. Loved by Makeup Enthusiasts: Stila’s commitment to quality and individuality has garnered a loyal following, making it a beloved choice for makeup enthusiasts worldwide.


The visionary founder, Jeanine Lobell, transformed the makeup industry with the creation of Stila Cosmetics. Her commitment to celebrating individual beauty, simplicity, and innovation has left an indelible mark on the beauty world. Stila remains a beacon of authenticity in a beauty industry that is continually evolving.


Q1: What year was Stila Cosmetics founded?

A: Stila Cosmetics was founded in 1994.

Q2: Who is the founder of Stila Cosmetics?

A: Jeanine Lobell, a makeup artist turned entrepreneur, is the founder of Stila Cosmetics.

Q3: What is Stila Cosmetics known for?


A: Stila Cosmetics is known for its innovative approach to makeup, emphasizing natural beauty and inclusivity.

Q4: Does Stila Cosmetics cater to a diverse range of skin tones?

A: Yes, Stila Cosmetics is praised for its diverse shade ranges, catering to a wide spectrum of skin tones.

Q5: Is Jeanine Lobell still involved with Stila Cosmetics?

A: While Jeanine Lobell founded Stila Cosmetics, the brand is now under new management but continues to uphold its core values and innovative spirit.